The best B2C lead generation companies will focus on improving the customer experience. These services are designed to engage audience who have abandoned their carts or left the website. Retargeting ads are designed to engage audience who have previously left the website or left the site. The ad will be tailored based on the cookies stored on the visitors' computers. These methods of marketing will help your business capture more leads. These strategies are highly cost-effective and can be easily implemented by small businesses.